2012 was a very important year for Possets. I had been in the same mode (basically) since I founded the company and felt that after half a decade I should try to see if anything needed adjusting. I was doing well, my customers seemed very happy but I was afraid that there was something I wasn’t seeing or that something could be improved. I took a survey in the spring and that was a subtle but very important event.
After reading what you had said, I could have gone on much as I had and still done well but it was obvious to me that there should be more of some things and less of others at Possets and so I wanted to effect change.
The most important change was the philosophy of the perfumes themselves. I had started Possets as a gourmandy fragrance house specializing in the sweet and pretty foody fragrances, and very true to the food scent, too. I loved that art could imitate life and lots of you agreed. Alas, so many of the foody ingredients are top notes, and they don’t stay around for very long despite the fact that they are gloriously beautiful.
In my past, before Possets, I was great at making “oriental” fragrances; perfumes redolent with bass notes and resins. When I was an aromatherapist and natural perfume maker that is mostly what I turned out. I felt like it was far too easy after a few years and so I put that part of my craft away to concentrate on the foodies. Imagine my surprise when the famous 2012 survey turned up a big clamor for oriental perfumes. I had noticed that the resinous blends I had produced sold very well, but the question was,”Is that a fluke or is that a serious trend?” I thought I would add the heavier blends to the line up and they were very popular indeed.
I think today that Possets is more of a well rounded company in terms of its offerings. I have managed to make a blend which will satisfy just about any taste from aquatic (The Shipman) to foody (Abraxas) to the classically beautiful perfume preference (Hatshepsut). The key to me was the continued exploration of the oriental fragrances. It was like returning to my place of origin and knowing it again for the first time.
On rediscovery, I have also found more places to obtain new and fabulous ingredients, and have learned some very esoteric things about those ingredients, too. The elements of the East, the wizardry of the West kick off my imagination in ways I never thought that I could go, good ways.
So, as I look forward to 2013 and the SEVENTH year of Possets I am even more excited than I was when I took off back in 2006. I have a great many ideas brewing for themes, perfumes, blogs, videos, and more. So, stay with me because you won’t be sorry. Possets will always strive mightily to deliver the maximum of pleasure to you at the minimum price, with the best customer service, and with the most fun that I can conjure up.
One other interesting observation I made was that the written aspect of Possets was much more popular that I had thought, and the visual aspect of Possets (the images) were less important that I assumed. I love to write and I love to use images but when I asked you about both, the word won out handily over the image. That also made me question the use of images in graphic design on the site, and I believe that using fewer larger pictures more effectively made a bigger more impressing effect on the viewer, and I have done that and it looks like the right balance.
There were other considerations. I got a laser printer which gave more saturated color to the labels and printed matter. I bought new labels which are much more oil proof but keep the flexibility of customization that I have to have in such a quick turnaround business (if I can’t follow my creative bursts, then Possets isn’t Possets any more). I learned a lot about blogging though trial and error; and I also learned that while it’s nice to be able to do everything yourself, you get to a point where it is foolish not to hire someone who is an expert to do those things which you have to retrain yourself to do once every year.
So, I think that Possets has become a tighter and more professional business, but it has retained its original charm and earnest desire to be your favorite perfume company. That is the attitude I want to continue with, and I don’t think that will change. I am trying with all my might to keep prices down as far as possible which elevating the quality of the product continuously. I have valued each and every one of you and am so grateful to you all for coming along with me on this endeavor. I actually never expected nor particularly wanted to found my own company or be an entrepreneur. I just took Entrepreneurial Studies in grad school because I liked the teacher (Dr. Henry Morgan from Boston University), little did I know that I would actually use those lessons in my daily life!
All the best to you in 2013. Don’t let the 13 on the end of that year scare you, that is just another sign of opportunity. We at Possets Perfume wish you: joy, prosperity, good health, and abundant love. —Fondly, Fabienne from Possets® Perfume